Have you recently built a website but cannot figure out why you don’t have traffic pouring in? You may be looking around for that proverbial “X” factor to draw visitors to your site. But before you go drop money on the net’s equivalent of the magic beans, read these SEO tips first.
When setting up your site for SEO, keep an eye on keyword density. You want to have your major keywords at about 3 to 7 percent of the total text. Anything higher than about 10 percent starts to look suspicious to the search engine, as if you are using keyword stuffing to boost page rank.
For the best SEO boost out of inbound links, be sure that a keyword is included with the URL. This ensures that the search engine sees not only a positive vote for your site, in terms of the link, but also sees a connection between your site and that keyword.
When trying to get your site ranked well by the search engines, it is important that you write meaningful markups so that the spiders can easily find your content. Always focus on two solid principles here. One, make sure to use the proper headings and listings. Two, remember to always validate your markup.
Check your bounce rate and lower it as much as possible. Your bounce rate is how quickly someone clicks into your site and then leaves. Search engines interpret a high bounce rate as a signal that your website was not helpful when searching on that keyword. This damages your standing in the SERPS.
When optimizing a website for search engine rankings, be sure to check out what your competitors are doing. Follow the links on the first page of results for the search terms you’re interested in optimizing for. The source code and content of those pages can tell you a lot about how the search engines rank pages.
There are many different types of meta tag, including one for keywords – but up-to-date webmasters rarely use it. Although keywords are the heart of any search engine optimization effort, the keyword meta tag has been so debased with spam-like abuse that today search engines ignore it entirely. Do not waste time packing the keyword tag; focus on more important areas.
Start a blog to increase your search results for long-tail keywords that focus on more niche aspects of your business. These keywords do not fit well in your main site content. However, writing specific blog posts on more defined keywords, draws additional site traffic. Blogs are also, more likely to receive links from other sites and increase your ranking with Google, because fresher content is crawled and indexed more often.
Now do you understand why you should avoid those magic beans and snake oil out there? These tips above have just explained to you that earning higher page placement and better overall rankings is about catering to your market and the engine. You don’t need magic for this. You only need to use the tips above.